SANI UNITED BERHAD (SUB) is the founder of other nine subsidiaries which is wholly owned by bumiputera and was incorporated on 30th August 2003. In order to meet various economic activities and market demands, SUB has expand its wings and take the challenge to involve in diversifying business to the industry pattern of hospitality, transportation, terminal management, engineering, property plantation, facilities, hypermart and marine.
SANI UNITED BERHAD is proudly patronage under the leadership of Dato’ Sani Salleh – one of the successful young entrepreneur in Malaysia. As a holding company, SUB are professionally supports their consolidated subsidiaries with financing, operational business management and controlling activities. Many years of experience in servicing industry gives them the independence and confidence to build on sustainable success.
Holding on the principles of strategic thinking, passionate execution and maxims to achieve measurable results make SUB standing strong on the eye of the corporate world. Hold on the mission to be the leading company in every market that they operate, involve and in every aspect of their corporations and SUB are heading the way in quality and reliability.
SUB believes that establishment of business entities must be based on the principles of trust, needs, stable growth and sustenance perpetuated by relevant core competencies. SUB also believes that customers are strategic partners and their eternal straight can be synergies for long term mutual benefits through strategic networking.
Strive to uphold the social responsibility toward the realization of Malaysia incorporated concept and to contribute meaningfully and positively to the community and the society that nurture us.
SUB Managing Director, Dato’ Sani Salleh believed that branding is important to create company’s personality and he has successfully managed to establish his own brand in the market place. He also believes that the brand drives the buying decision. A great brand for any size of market forges a bond with audience and it makes a connection deep inside the people.
Overall, SUB is a thriving giant in the field of business with other nine companies under it, which are;
- Sani Express Sdn. Bhd.
- Sani Hotel Sdn. Bhd.
- Sani Properties Sdn. Bhd.
- Sani Marine Sdn. Bhd.
- Sani Terminal Sdn. Bhd.
- Sani Engineering Sdn. Bhd.
- Sani Facilities Sdn. Bhd.
- Sani Plantation Sdn. Bhd.
- Sani Hypermart Sdn. Bhd.
Now SANI UNITED BERHAD can be proud with their achievements and further developed in a business at the global stage. SANI UNITED BERHAD should be admired by others because it is able to form a giant skilled and courageous in diversifying its business to the variety of industry pattern.
SUB will continue to participate actively and swiftly in the reflected sound ideas to ensure that they will always go ahead and managed to reach the ivory tower.